Why You Don’t Need to Be a Unicorn

Understanding investors’ perspectives on risk will provide insights into how they make investments, build their portfolio, and even evaluate your business. Despite deep due diligence, and in most cases — especially among angels — a deep desire to provide the tools and resources necessary for a business to succeed, investors can’t always pick winners. Consequently, many aim to intelligently…

Unlock Metrics on Your Investors and Your Competitors

Investors care about metrics, especially your startup’s metrics –number of non-paying customers versus paying customers, customer’s lifetime value, growth rate, total revenue month over month, and the list goes on and on. A lot of times, they’re using data tools to evaluate these metrics even before you pitch them. For example, Mattermark allows investors to…

How to Read a Term Sheet

If you’ve never seen a term sheet or before — or have for that matter — it can have a dizzying effect. There’s a lot of complex language and terms you’ve likely never seen before. To help ensure best practices and simplicity in your current and future rounds, use National Venture Capital Association’s sample term sheet or one that’s…

Find and Network with Investors

There’s no question that finding the right investors and building relationships with them early on is one of the key components of successfully raising capital and building your business. But where do you even start? How can you pinpoint the right investors and convince them you’re worth spending time with if you can’t even find…