Build the Right Media Relations Strategy for Your Startup

PR – nearly every startup wants it. But getting good PR in a competitive market where the gatekeepers are understaffed and pressed for resources is a tough proposition. In today’s climate, the winners focus time and attention on developing real strategies and architecting robust PR programs. At HPA Corporate Sponsor 3Points Communications, Principal Drew Mauck…

Sell More Faster with an Ideal Customer Profile

Having a clearly defined market is one of the most important components to any startup’s success. Without a clear market in mind, product development, marketing tactics, and sales strategy become disjointed and unfocused. In fact, many successful founders have gone as far as to say that focus on a single, specific market is the key…

How to Create Your Talent Strategy

A business is nothing without its people. Success in business can always be tied back to the people who are building it ‘hands-on’. No matter the size of the company, each person has a significant impact. Whether it is your fifth hire or your 500th, every employee contributes to the team dynamic, productivity, office environment…

Understanding Your Cloud Options

Cloud may be a buzzword, but it isn’t a fad. In business and life, people are relying on the remote technology of cloud computing to keep their data accessible and secure. As an entrepreneur building a business, especially a tech-enabled business, you need to understand the different cloud options available and how they fit into…

Unlock Metrics on Your Investors and Your Competitors

Investors care about metrics, especially your startup’s metrics –number of non-paying customers versus paying customers, customer’s lifetime value, growth rate, total revenue month over month, and the list goes on and on. A lot of times, they’re using data tools to evaluate these metrics even before you pitch them. For example, Mattermark allows investors to…

What You Gain When You Bootstrap

This post is part of the Hyde Park Angels Entrepreneurial Education Series, which brings together successful, influential entrepreneurs and investors to teach entrepreneurs everything they need to know about early-stage investment through events, articles, videos, and more. If you are interested in learning more about whether to raise a fund, register for “Are You Ready…