Sell More Faster with an Ideal Customer Profile

Having a clearly defined market is one of the most important components to any startup’s success. Without a clear market in mind, product development, marketing tactics, and sales strategy become disjointed and unfocused. In fact, many successful founders have gone as far as to say that focus on a single, specific market is the key…

Podcast: Developing Product and Hiring Technical Talent with John Higginson

People First is the Hyde Park Angels podcast dedicated to deconstructing entrepreneurial success into actionable takeaways you can use today. Hyde Park Angels is the most active early-stage investor in Chicago with a commitment to taking a “people-first approach” to investing. By matching our members’ expertise with entrepreneurs’ needs, we help develop top-performing companies that…

How to Create Your Talent Strategy

A business is nothing without its people. Success in business can always be tied back to the people who are building it ‘hands-on’. No matter the size of the company, each person has a significant impact. Whether it is your fifth hire or your 500th, every employee contributes to the team dynamic, productivity, office environment…

How PartySlate Spotted an Opportunity and Transformed It into a Venture-Backed Business

  The Hyde Park Angels “New Investment Series” profiles our most recent investments by examining the investment process and the individual company’s future trajectory from two perspectives: the portfolio company’s CEO and the HPA leader who made the deal happen. This edition focuses on PartySlate. Hyde Park Angels invested in PartySlate, a two-sided platform that…

How to Choose the Right Service Providers for Your Startup

Whether to hire a service provider is a tricky question for many entrepreneurs. Startups are expected to run lean and be scrappy, mostly due to limited resources. Consequently, there’s a distinctive DIY mentality to startup culture, and in a lot of cases, it breeds extraordinary results. But not all the time. Frankly, sometimes you don’t…

How to Build a Content Strategy Completely From Scratch

Content. It’s an ominous word for companies of all sizes, but especially so for startups. You know you need strong content to help establish your brand, attract new users and showcase your products or services, but exactly how do you go about doing so? As with most well-executed parts of your business, effective content starts…

HPA’s 5 Biggest Lessons from 2016

2016 was an incredible year for entrepreneurship and innovation in Chicago and the Midwest, in large part due to our ecosystem’s willingness to share resources and provide the tools necessary for success. In that spirit, we looked back on all of our blogs from 2016 and hand-picked the top 5 most read and shared to…