Helping Imagineer Technology Group Create and Lead Conversation During a Pandemic

3Points designed and executed a virtual panel, called “Vendors vs. Virus,” to engage with other thought leaders in the fintech industry and discuss how software vendors are managing their businesses in the current pandemic environment.

Challenge

In spring of 2020, the COVID-19 pandemic completely altered business as we knew it. Industry conferences, events, and other networking gatherings were canceled, leaving the financial industry, like other industries, feeling shaken and disconnected. Facing unprecedented uncertainty, Imagineer was no longer able to utilize many traditional forms of marketing and networking, and thus needed to find a creative way to both provide value to their industry and also show thought leadership.

Outcome

In addition to developing the strategy behind the virtual panel, Vendors vs. Virus, and aiding in identifying and securing the panelists, 3Points coordinated all communications, confirmed the date and time, designed social media graphics, promoted the event strategically on Imagineer’s social media, and conducted media relations to secure media attendance at the event.

Through 3Points’ efforts, there was a wealth of insight shared during the roundtable discussion from the fintech experts that participated. Through 3Points media relations efforts, six journalists registered to attend Vendors vs. Virus, leading to a feature in John Lothian News and several industry newsletters.

Based on the success of the event, 3Points developed virtual panel creation & execution into a new service offering — Virtual Panel-as-a-Service (VPaaS).
“At Imagineer we did not have enough internal resources to ensure we could plan and execute a high-quality virtual panel, so partnering with 3Points was one of the biggest reasons why we were able to have a successful event. Because of 3Points’ project management, all of the panelists were prepared and had the proper resources to promote Vendors vs. Virus through their channels and generate industry attendance, and 3Points also used its media relations expertise to secure media attendance.”

— Jeremie Bacon, CEO of Imagineer Technology Group